Search Engine Optimization (SEO)
Your internet marketing campaign starts with SEO. Search engines crawl your website, reading and indexing all of its content. Using a complex algorithm, search engines rank your site according to relevancy when a user performs a search. The process of ensuring your site is easily read by search engine crawlers and manipulating the site’s content to improve search results is known as search engine optimization or SEO. Frontrunner employs SEO best practices during the site design process to minimize the need to rewrite content later.
Search Engine Marketing (SEM)
Internet marketing is one of the most affordable advertising channels and we can tailor a campaign to nearly any budget. As a Google AdWords Qualified Professional, Frontrunner will create, monitor and optimize your internet marketing campaign. We can get your site listed in the advertisement sections of Google search results, on Google partner websites, YouTube and more. SEM is complex and requires patience to see solid results, but we’ll provide detailed analytics so that you can measure your ROI with concrete data.